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Young women & social networking

Thursday, September 25, 2008

social networking graph

 

Some interesting data comes out of a recently released Rapleaf study reporting the age and gender of users of online social networks like Facebook, MySpace, and LinkedIn. Gathering data from over 49 million people the study found that women use social networks 20% more than men -- something that we found pretty surprising.

 

Perhaps even more surprising is that this gender gap is largest for users under the age of 25. The difference doesn't even out until around age 30 where men and women are about equal in their usage. Men only outnumbered women in the 35 to 40 age range.

When in Chrome...

Wednesday, September 03, 2008

Google Chrome

Google developed its new browser, Chrome, in secret and released the beta version for Windows on September 2, 2008. With Internet Explorer, Firefox, Safari, Opera and Netscape to choose from, surely everyone's asking the same question: is there really a need for another Internet browser?

 

Obviously, Google's answer is yes. Much like the announcement of search-dud Cuil, Chrome is intended to stir up the marketplace as much as it is to be a better browser for web users. Google also sees the Internet browser as a universal portal to arguably the most important piece of technology we use in our everyday lives.

 

While Microsoft holds about 72% of the browser market, its dominance has been challenged as Firefox and Safari have have made steady gains over the last two years. In 2007, for instance, Internet Explorer's market share dipped below 80% and has declined modestly ever since.

 

Google's ultimate goal here is to blur the line between computer-based applications and Internet applications. Chrome offers simple shortcuts to make Gmail and other web-based applications accessible as an icon on your PC's desktop. It provides more security protection than IE8 and offers the same rendering engine as Apple's Safari.

 

Time will tell how successful its entry will be, but I have a feeling we'll soon be adding Chrome to the batch of browsers we use to cross-check and test our work.

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