Blog you can’t dance to this...but you can try!

No matter how different our projects are, one thing is the same every time: website content is the very last thing to be completed.

In the beginning stages, we tell our clients something like, "content preparation can be a daunting task" or "getting a blog is like getting a puppy..."

And then there's some talk about employing a professional copywriter (or not) and the client says the content will be whipped up and completed by the time the site map and design proofs are approved.

This never happens. Copywriter or no copywriter. Most of the time it's no copywriter because clients decide to develop content themselves. This can make a lot of sense and we often encourage it: it saves money, no one knows your business better than you do, and unless the copywriter writes specifically for the web, the results can be less than stellar.

At the same time, there aren't many business owners or marketers who can ensure the content is accessible, consistent in tone, and in-line with SEO best practices. Not to mention how rarely adequate attention is paid to the nitty gritties of website content -- forms, pop-ups, user instructions, etc.

The main issue here isn't procrastination or writing skills; the main issue is editing. It's best to think of website content as work to be published rather than "posted". Like other types of professional writing, an objective, informed eye makes a huge difference. Also, there's incentive to churn out first drafts when you know there'll be revisions and tweaks to the content.

So, do we edit? Well, yes. We look over everything you give us before taking a site live and if we're doing your SEO, you can bet we'll read everything and make recommendations for link titles and keyword density.

But ultimately the integrity of your writing and the ability to meet deadlines is up to you. And the most effective way to guarantee good website content without unnecessary delays is to have someone (besides yourself) overseeing the process.

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We build dynamic websites that dominate search engines, leverage social media, and increase sales.