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Friends of the Wissahickon

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Let’s be friends.


The Friends of the Wissahickon work to preserve the natural beauty of the Wissahickon Valley and encourage public interest in the park.






With over 50 miles of hiking trails in an immersive forest, it’s hard to believe The Wissahickon Valley Park is within the city of Philadelphia. This idea was important to the overall goals we had in mind: 1) raise awareness about the park with people in the Philly region, 2) provide mobile-accessible resources for park visitors, and 3) help grow attendance at events, volunteers participation, and memberships.


We worked closely with Machinery, one of our favorite local creative agencies. They had recently launched new branding and advertising for FOW. We loved the brand aesthetics, seeing opportunity for photography to lure new visitors and graphic messaging to drive focused engagement with the park experience.







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Matt Caspari